The supermarkets want your money! That is why they are there. To encourage you to spend as much money as possible, they cleverly deploy a multitude of methods and techniques to make you WANT WANT WANT and SPEND SPEND SPEND. This is often referred to as ‘supermarket Psychology’.
Supermarket psychology is at play from the moment you walk into the store until you leave; from the everyday items, such as bread, milk and cheese, that are strategically placed as far away from each other as they can be, to the special offer chocolates that are sitting right by the checkout, just begging to be bought.
Don’t get caught out by their tricks. There are many ways that you can avoid falling victim to supermarket psychology. It’s easy to spend less money on food once you know how. You could even reduce your food bill by 50%. Here’s 10 ways to spend less money on food.
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Plan Your Meals Be organised and devise a weekly/monthly meal planner. This will help you to write an effective shopping list. When you write your shopping list, only include the food items that you need for the meals you have planned. You may find it helpful to include a few snacks on your meal planner.
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Write A Shopping List A carefully written shopping list will ensure that you only buy the items that you really need. As you walk around the supermarket don’t be tempted by any ‘two for one offers’ or ‘manager specials’ if the items are not on your list. You must stick to the shopping list!
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Vouchers By collecting food vouchers and ‘money off’ coupons you can sometimes significantly reduce your food bill. You can find food vouchers and ‘money off’ coupons online, in supermarket publications and even on certain food packaging.
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Never Shop When You Are Hungry If you go food shopping on an empty stomach everything will look tasty. You will buy more food than you need to, probably the wrong sorts of food, and you will spend more money.
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Shop Late You can save upto 75% off certain foods by shopping after certain times. Any food which is damaged or nearing its sell-by-date gets reduced in price in order for it to sell. The times do vary between supermarkets, so I would ask in your local supermarket for their specific times.
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Buy Own Brands Food does not taste better simply because it costs more! Try swapping your usual brand for the supermarkets own brand. Supermarket own brands are cheaper. My son believes he eats a very well known brand of tomato ketchup. But he doesn’t. Ever since the bottle ran out last year I’ve been secretly filling it up with a much cheaper supermarkets own brand.
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Look High And Low Eye level products on supermarket shelves are the most profitable ones. Food producers pay supermarkets to stock their products at eye level.
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Buy In Bulk You can spend a lot less on food when you buy in bulk. Certain food items, such as dried pasta, rice, toilet rolls, tea bags, coffee, etc., are often sold in large quantities in supermarkets at very attractive prices. You can also buy bulk items online and have them delivered.
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Cook Extra Portions It is well worth cooking double the quantity of certain main meals and freezing half of them. The extra ingredients you’ll need won’t cost you double, but your meals will go twice as far.
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Grow Your Own If you have some outdoor space, even just a small amount, you can grow your own fruit and vegetables. The cost of seeds are so cheap that even if you need to buy some soil, manure or compost, containers or gardening tools (not absolutely necessary), the overall financial cost of growing your own produce is very small. For just a little bit of effort, the rewards are amazing. Food tastes so much better when you’ve grown it yourself.
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